OPTIMist + IDEAlist = R-Evolution
We are marketing proffesionals. Yet we percieve Marketing from an opposite side as a tool which helps customers to fullfill its needs and desires. We do not lose an OPTIMism, on our way to OPTIMize your marketing and communication. We are IDEAlists with faith in might and strength of an IDEA. And we advocate A-volution – refined Advertising Evolution.
laboratory blog
Marketing ProPuzzle
Advertising is dead, long live the advertising and out new package Marketing ProPuzzle. It can be applied just after completing Marketing IN-sighter bundle or on its own as an alternative to Marketing Complete. It is based on project management of marketing and commercial communication, which we call puzzle project and up to the date· marketing tendencies. There are no lines in the future of advertising, there is brand dialog, effective creativity, media complexity and connection and in ROI based fee.
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Marketing Complete
If you are a state-of-art shoe maker or you manufacture huge power plants, well tuned marketing strategy is a fundamental key to the success. And it is your success, what is the main goal of our business. Marketing Complete bundle represents the closest relationship between our advertising agency and our client. All the responsibility for a marketing communication of the client lies on us. Bundle consists of several steps in order to gain balance in inputs, processes and outputs.
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Marketing IN-sighter
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"Marketingový balíček pro nás znamenal začátek nové éry. Pomohl nám nastavit novou marketingovou strategii, díky které jsme navýšili tržní podíl o 5%, znalost značky se zvýšila o 11%. To vše bez navýšení marketingového rozpočtu."
David Čihák, jednatel StyleZone s.r.o.
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Jednoduchý marketingový nástroj určený pro potřeby malých a středních firem. Jeho význam ovšem ocení nejen ony. Marketing IN-sighter sice nenabízí marketingový zázrak, ale přesto by Vás měl zajímat. Díky němu totiž můžete vykročit blíže k Vašim zákazníkům, pochopit je, jejich nákupní motivy a zvyklosti. A těmto zjištěním pak přizpůsobit svou komunikaci.
About AdLab
AdLab is a laboratory of commercial communication that has been active in the market for more than 10 years. We focus on communication solutions and not full service. As the right part of a communication pie because they were created by a team with 12 years of experience with local and international projects that bases its relationship with clients on long-term partnerships.
Our lab rules:
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All campaigns must be investments bringing returns and profitability
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Every communication campaign has its own mix of media
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Social networks can’t be anti-social
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Direct marketing must know how to be direct
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Outdoor should know what’s in season, especially in winter
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CRM is the process of moving from dating into a relationship
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A proper tasting needs the right spices
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Every second of a TV spot need to be used as if they was the only one
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A good ad always works
Does this
sound familiar to you?
My budget is small and constantly shrinking
I deal with sales and I don’t have enough time for marketing
I don’t know what type of media is best for me
We solve such problems for our clients every day and we can help you too.If you’re interested, let’s have an informal chat..
